Apple is most definitely shy of squeezing the bucks out of customers and they've proven that they have been willing to go to bat for customers to get a reasonable price. Not the lowest, not the best, but reasonable enough to keep things within reach of as many people as possible. They've even fought tooth and nail to create whole new economies that might not have existed at all even if it means kicking the doors open for competitors. Not just for you and me, not just because there's competition, but because their strategy as a whole demands it and I think it's proven very effective for them. If they really wanted to bleed customers to maximize their profits you can bet that we would have seen SIGNIFICANTLY higher prices for things like music and iPods etc. They work hard to keep prices as low as they can without sacrificing quality.
It's not like it's some nefarious plot to create lock in either. It's simply a long term business strategy that I don't think the industry as a whole ever truly understood or appreciated until things really got tight. Apple's not the only one playing the satisfied customer game either, nor is it some novel concept, which is why it's always baffled me that folks who are interested in the long game don't bother to do the same thing on a consistent basis. Looking out for and providing customers with the best/most cost effective solutions you can offer to solve their problems creates a virtuous cycle. Sure, you may never see them again, but treat a person well and chances are very good, especially in a market like hardware and software, that you will and/or you'll see their friends.
It's not like it's some nefarious plot to create lock in either. It's simply a long term business strategy that I don't think the industry as a whole ever truly understood or appreciated until things really got tight. Apple's not the only one playing the satisfied customer game either, nor is it some novel concept, which is why it's always baffled me that folks who are interested in the long game don't bother to do the same thing on a consistent basis. Looking out for and providing customers with the best/most cost effective solutions you can offer to solve their problems creates a virtuous cycle. Sure, you may never see them again, but treat a person well and chances are very good, especially in a market like hardware and software, that you will and/or you'll see their friends.