I could be wrong as I've been out of the powerful-beige-box world for quite a few years. However when I was in it, the upgrade and replace thing was always with consumer grade CPUs and was like this for everyone I knew. The xenon isn't really targeting the same market. Rock solid stability and sustained performance wasn't something the gaming crowd I was in was after. Massive over-clocks, super hot chips (that died hot deaths) and a GPU clocked to the threshold of showing artefacts. The frame rate must stay high at all costs. This is nothing like what the Xeon targets. Just a thought, and again, I may be wrong.