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This doesn't really give you any help with what metrics you should actually be choosing. When I mentor startups we spend a lot of time on this, but for most web companies a good starting point is Dave McClure's Pirate Metrics: http://youtu.be/irjgfW0BIrw


Dave's Pirate Metrics is great. If you like it, you might also enjoy this matrix that maps the most common SaaS key metrics to pirate metrics phases: http://www.happybootstrapper.com/2013/pirate-metrics-matrix/




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