>Novelis has seen a 25% increase in demand from the motor industry in the last year, most of it coming from one of its biggest customers, Jaguar Land Rover, which has just begun manufacturing Range Rovers with aluminium.
>Currently, Novelis obtains almost 50% of its aluminium used to make a new Range Rover from junk - empty cans, scrapped vehicles, demolition sites - and it aims to raise that to 80% by 2020.
The question is, would the recycled aluminum (I'm in the US) Range Rover cost less than what?
1) Less than a Range Rover made of aluminum which came straight from bauxite? Assumedly the answer is yes, otherwise the motivation for recycling would be unclear.
2) Less than a Range Rover made conventionally, that is, out of steel? Very unlikely, steel is really, really cheap.
>Novelis has seen a 25% increase in demand from the motor industry in the last year, most of it coming from one of its biggest customers, Jaguar Land Rover, which has just begun manufacturing Range Rovers with aluminium.
>Currently, Novelis obtains almost 50% of its aluminium used to make a new Range Rover from junk - empty cans, scrapped vehicles, demolition sites - and it aims to raise that to 80% by 2020.
It makes a lot of sens, if you ask me.