If you look at the size of Twitch.tv and lots of game-related subreddits, it's obvious that "social gaming" is a very big market with a lot of potential money to be made.
Why is what you want the only thing that is worth doing? What about the people who do care that their mom topped their previous score in [they care]Ville?
Let's see, one involves spamming people who don't care, the other only involves people who do.. [shit]Ville spam games aren't social gaming, they are anti-social gaming.
Not to mention, what is the context of this discussion? Rift. What does Rift have to do with [shit]Ville spam games? Fuck all.