Also, if some producers misunderstand consumer preferences, thinking that they would want a shiny stereo when in fact they wanted a better sounding stereo, those producers would be out of business or forced to eliminate their product line. That is why it is stupid to impose third party valuation of consumer preferences. If most people want shiny stereos that sound horrible, that is what should be produced (the moral argument), whether or not a few connoisseurs like it.