I clicked on the linked out of curiosity. I must say, I am glad I did. By far the best presentation I have seen on this subject. It is a bit pro slack, but I can forgive that for the content.
On slide 25, could anyone give context? Are they saying that they engage 60% of their users, of this they get 2% paying? That even seems a little high to me.
+1 on the best presentation I have seen on the subject. I'd like to download it.
How can I get this as a .pdf without submitting myself to social network analysis by Slideshare? I think that's too rich a price to pay for the privilege of downloading a file from a hosting company.
The easiest way to get them to use a CRM is to only pay commissions on deals marked as closed in the CRM. Run all meetings off the CRM, and if someone's lead status isn't updated make a point of asking why. Requires a bit of discipline, but if you make it the rules of "the game", sales people will play along.
I'd argue that using a CRM isn't in the sales people's best interest. If they can keep all of their contacts in their personal contact list they are better off. Plus, from their perspective any time entering stuff into a CRM System is time when they're not closing sales.
It is in the companies best interest to use a CRM system. It gives reporting, visibility, and a different sales rep can pick things up with some history if the old sales rep leaves (turnover can high).
In my opinion the only way to get sales reps to use a CRM System is to tie it to comp. Any other method is a waste of time.
We use incoming/outgoing hooks that communicate with a very simple slack PHP service/class. For CapsuleCRM the command 'elvis leads' dispatches a call to the capsuleCRM API, parses the results and outputs does in the channel (with an incoming web hook). I would be happy to tell you more about this and share snippets
For quick and dirty integrations or integrations that are less time critical we use Zapier and IFTTT
Hi Emarthinsen,
We use incoming/outgoing hooks that communicate with a very simple slack PHP service/class. For CapsuleCRM the command 'elvis leads' dispatches a call to the capsuleCRM API, parses the results and outputs does in the channel (with an incoming web hook). I would be happy to tell you more about this and share snippets
For quick and dirty integrations or integrations that are less time critical we use Zapier and IFTTT
The usefulness of Moz depends on how much time/effort you're putting towards SEO. If SEO isn't a top source of traffic/customers for you, then I'd say don't bother. Otherwise, it's useful mostly for tracking keyword rankings.
(It's too bad they don't have any plans smaller than $99. At that price, I'm constantly wondering whether I'm getting enough use out of it to justify the cost. If it was any lower, say, $49, I wouldn't even second-guess it.)
I've used Moz. It's worth it if you have time and resources to follow the advice that they give. It's not one of those tools that is a fire and forget, because you still have to make the effort when it comes to content marketing or linkbuilding.
On slide 25, could anyone give context? Are they saying that they engage 60% of their users, of this they get 2% paying? That even seems a little high to me.