I have no problem with ads per se, only with:
1. any form of tracking across sites, and
2. any unnecessary animation or other movement on the page,[0] and
3. malware.
I will do anything to block these things, ruthlessly.
For #2, I actually still have to use ABP, although most are already blocked by RequestPolicy or NoScript, which I use (combined) for #1 and #3 (combined).
[0] In my opinion, even animation necessary for the main content should be click-to-start, but I cannot currently completely achieve this. But disabling GIF animation plus click-to-activate for plugins gives me most of what I want. NoScript also helps.
For #2, I actually still have to use ABP, although most are already blocked by RequestPolicy or NoScript, which I use (combined) for #1 and #3 (combined).
[0] In my opinion, even animation necessary for the main content should be click-to-start, but I cannot currently completely achieve this. But disabling GIF animation plus click-to-activate for plugins gives me most of what I want. NoScript also helps.