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Localization is probably one of the most expensive business processes that return the least bang for your buck.

You can also never go wrong targeting sales. A business may not give a rip about time wasting nuisances, but even in the worst quarters the sales team always has a seemingly bottomless pool of resources to throw on prospecting tools.



What makes you believe that localization has the a low bang for your buck return?


It's really expensive. Just to get a short email translated using one of the official services might cost a few hundred dollars.




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